Digital signage is not a new concept. It has been around for many years, mainly in the form of LCD and LED screens and billboards. Digital signage is already a powerful tool used to promote business, display messages, and advertise brands. However, as AI develops and becomes more accessible, digital signage is taken to a whole new level by making it interactive and more attractive.
Here are three ways AI is taking digital signage to the next level:
More Personalized User Experience
Personalization is a strong trend in digital signage. In the future, this will become an even more prominent aspect of digital signage as AI becomes more integrated. Artificial Intelligence takes digital signage to the next level by adding interactive features that let users control the experience. With this technology, it is now possible to get tailored information about personal preferences, interests, and needs.
Soon, digital signage will recognize a customer’s face and greet them by name. This interactive digital signage, powered by AI, will create a personalized experience for each viewer. The more viewers engage with the content, the more it learns and provides them with new content to keep them coming back for more.
With the rise of AI in digital signs, the use of interactive experiences and interfaces are taking digital signage to the next level. With this new technology, it is possible to create a more interactive experience for your customers while giving them information that they need, promote and provide live information about a business, product, or service. This is done by using displays to present text, graphics, video, and audio.
By implementing AI into digital signage, it is possible to offer an experience that is easily accessible and easy to read. In addition, by adding a sense of fun or interactivity into your signage, you can create a better user experience.
There are several ways to integrate AI into the system and make it more interactive. One way is by using facial recognition and voice recognition software to identify the consumers and tailor the message accordingly.
More Relevant Content
We all have experienced that feeling of being bored by watching the same billboard for hours without end. But now, with AI taking digital signage to the next level, we can be sure to see more relevant and interesting content.
Customers are looking for products and services which are relevant to them. With the help of AI, digital signage is able to display content that is more relevant to their needs. It predicts customer behaviour through real-time data analytics technologies.
AI will help make digital signage even more relevant by improving the targeting capabilities of the content displayed on it. AI can offer more tailored content based on what consumers are looking for at a specific time, weather, location, and day of the week.
AI is Evolving Digital Signage
The digital signage market is forecasted to grow to $27.8 billion by 2026, while AI is expected to reach the $500 billion mark in the market by 2024. Digital signage has always been a vibrant industry, but AI is taking it to the next level with its creativity and innovation.
Digital content has become more important and prevalent than ever before. It is also far more personal, accurate, and timely than traditional media. Thus, as technology advances, so will how we see digital content be used to make people’s lives easier.