Are ATM’s and digital signage a good fit? How can they work together to deliver an omnichannel experience?
In order to craft an omnichannel experience, you have to consider multiple types of solutions, such as ATMs, kiosks, digital signage, apps and others and whether they will work for your business. But you also should consider how those devices can work together to boost the customer experience and ROI.
One combination that doesn’t get a lot of attention is ATM’s and digital signage. At first glance, these two devices might not seem compatible, since one is an advertising tool and the other is for finances, but they can actually work well together.
For example, ATM operators can mount digital signage displays to the top of or nearby ATM’s. These displays can either carry advertising or information specific to the ATM’s location. This messaging can be very effective since customers that use the ATM will see the display as they approach, and then they will be a captive audience as they are interacting with the ATM.
Retailers can earn extra cash from their ATM’s with displays in a variety of ways. For example, a convenience store could put up content on the display related to the newest snack, which customers will be more likely to pick up since they are pulling out cash from the ATM anyway. Or on a more basic level, retailers could sell advertising space on the display to generate additional income.
Other companies are already using ATM’s together with digital signage for this exact purpose. 7-Eleven, for example, recently partnered with ATM.TV, a digital content company, to offer advertising on displays at more than 8,500 locations in the U.S.
There are other ways ATM’s and digital signage can work together, such as:
- Banks can display information about other products and services.
- The display can tell users other tasks they can perform on the ATM, such as depositing checks, paying loans, etc.
- Offer discounts to customers who mention an advertisement at point-of-sale.
These are just a few ways ATM’s and digital signage can work together. No matter whether you choose to deploy one or both of these devices, just remember the goal is to improve the customer experience. All of your tools need to work together to accomplish this task.
Source: Bradley Cooper
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