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Anheuser-Busch InBev, the brewer of the Budweiser lager brand, has used digital signage to encourage people to get their Covid-19 vaccination.
The OOH campaign reminds people of the benefits of getting vaccinated
The beer giant has teamed up with the White House and pledged to give away free beer if 70% of adults in the US are vaccinated by July 4th as part of its ‘Let’s Grab a Beer’ campaign.
Out-of-home (OOH) displays across Boston, LA and New York will play footage of people hugging and coming back together after receiving the vaccination.
Trackers will provide real-time information on vaccine distribution which Anheuser-Busch says it hopes will educate communities and spark conversation.
The OOH campaign reminds people of the benefits of getting vaccinated.
“We hope to celebrate some of the excitement and emotion we’re all feeling now that the country is approaching the 70% partial vaccination milestone”
Marcel Marcondes, chief marketing officer of Anheuser-Busch says: “With this latest spot, we hope to celebrate some of the excitement and emotion we’re all feeling now that the country is approaching the 70% partial vaccination milestone, and we’re getting back to the activities we enjoy most with friends and family.”
In parallel to the digital signage drive, digital ads will run across social media in the Southeast sharing information about the beer giveaway.
The initiative started earlier this year when Anheuser-Busch debuted its first ever corporate Super Bowl spot called Let’s Grab a Beer.
As well as encouraging the US public to get their vaccinations, the company has revealed plans to invest over $1bn (£700m) over the next two years to help the economy bounce back.
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