Digital signage can be a game-changer for healthcare providers and institutions. Signs can keep patients informed, communicate logistics, and help with staff training, among other benefits. Here are the top 5 benefits according to Alberto Jessurun from Unisol International.
Communication methods are always changing as new technologies emerge. Businesses of all kinds are using data and AI to better reach their audiences through new techniques, including digital signage. This media format can be engaging, interactive, and highly effective for sharing whatever information needs to be communicated.
Healthcare is also incorporating digital signage more and more. Research has shown that 83% of patients engage with digital content and 7 in 10 hospitals use digital messaging systems.
So, how does digital signage benefit healthcare functions? We’ll cover the following key points:
- How digital signage works in healthcare
- Top benefits:
- Keeping patients informed and satisfied
- Training staff
- Communicating logistics
- Sharing safety information
From patient to staff benefits, here’s what you need to know about the advantages of digital signage in healthcare.
How does digital signage work in healthcare settings?
Digital signage is widely used in many industries, whether to provide information to the public or to advertise to consumers. It’s also used in retail locations and restaurants to improve the customer experience.
In healthcare, these signs can take the form of interactive screens, portals where clients can access their information, or videos that share helpful information with viewers. This information can inform patients of policies and procedures or share safety information.
Here are five of the most important benefits of using digital signage in medical settings:
1. Keeping patients informed and satisfied
One of the most frustrating experiences for many patients is waiting for long periods or not being aware of what’s going on at the facility. Interactive digital signs can help healthcare providers speed up intake by letting patients check themselves in rather than waiting on staff members. The digital sign may also allow them to update medical records before seeing a physician. This can cut down on wait times and help clients feel proactive about their care.
When healthcare facilities provide engaging content for waiting patients, this can also increase satisfaction, ease appointment anxiety, and provide more positive customer experiences. Information shared in this format could be entertainment or educational content related to healthcare and patient wellness.
Finally, patients benefit from digital signage when trying to figure out where they’re supposed to be and where certain offices or labs are located. Signs can be interactive, which allows viewers to access exactly the information they need.
2. Uses in staff training
Healthcare staff can also benefit greatly from digital signage. Signs can share important and helpful information within the facilities or in break rooms to engage them with interactive content.
But digital signage can also be used in staff training. Managers can share videos that are especially helpful to new staff members and speed up training, since it will not be solely dependent on HR. Training sessions can also be recorded and used again and again.
Digital signage trainings can still be helpful for staff members who have been around a while. They can use the tool whenever they have a question or need to reference something in a pinch.
3. Logistical communication
There are many logistical uses of digital signage in healthcare. Signs can be posted in buildings to help patients and staff can find their way around the campus, which can increase satisfaction for both groups. Signage can provide other forms of internal communication benefits, as well, including letting staff can keep tabs on the status of patients or medical procedures, or they can instantly view schedules and changes to workflows.
Many industries use digital signage to promote a brand or product. It’s no different for healthcare facilities, which can use videos and images to advertise their services and commitment to patients. This form of promotion can help organizations increase patient awareness, reach new audiences, and increase avenues of revenue.
5. Sharing safety information
Another use of digital signage in healthcare is sharing important safety information. Staff can be reached widely with emergency alerts so awareness across the facility is rapid. Both patients and staff can be alerted about safety procedures and processes while they’re moving through the space or in a waiting room.
This use of digital signage is particularly important in healthcare facilities, where threats or emergencies need to be communicated immediately.
Digital signage solutions from Unisol International
When you’re interested in integrating digital signage, Unisol International provides solutions for the healthcare industry. We help you find the right technologies and products that meet your specific needs. We can also help you with design and installation to ensure effectiveness.
Contact Unisol to learn more about our digital signage solutions.