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Instore Radio

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How music can affect the mood and habits of consumers is a science. The music you hear in-store can directly influence your mood and shopping behaviour, causing you to shop quickly, slowly, or even leave due to frustration.

Extensive studies have been done to document the link between in-store music and shoppers buying behaviour, and ultimately, retailers stand to benefit greatly from introducing in-store radio to their branches. Not only can it increase sales, but it can improve employees’ mood, build a relationship between the brand and the consumer, and make customers aware of store promotions and specials.