Digital signage is not a new concept. It has been around for many years, mainly in the form of LCD and LED screens and billboards. Digital signage is already a powerful tool used to promote business, display messages, and advertise brands. However, as AI develops and becomes more accessible, digital signage is taken to a whole new level by making it interactive and more attractive.
One week ago OneScreen AI announced its $1.2 million seed round to fix a “broken” OOH industry and become, as the Business Insider headline read, the “Amazon of OOH”.
People often ask me what out-of-home (OOH) media’s role was during the pandemic. They are usually asking with the assumption that the screens were dark and the streets were empty. On the contrary: OOH played a critical role in keeping people informed and safe during each stage of the pandemic
Selecting the right Direct View LED display can sometimes be difficult, so LG created the DVLED Ultimate Business Display to make it easier. This pre-configured display solution with all the components needed for a complete display project including options for both indoor and outdoor operation with fixed resolutions ranging from Full HD up to 8K Ultra HD. The Ultimate Business Display comes in 25 size configurations from 81 inches to as large as 589 inches (49 feet) and aspect ratios in both 16:9 and 32:9 ultra-stretch formats.
With consumers returning to stores following the COVID-19 lockdowns in many regions, retailers have an opportunity to return to growth. One factor they need to be cognizant of is that shopping habits have changed, and many consumers are more comfortable with digital commerce.
As municipalities evolve into the trending “smart cities”, digital signage remains at the core of the execution plan. Whether digital displays are located inside or out, they provide critical information to the community that is an accessible form of communication for all area residents.
TBWA\Paris is best known to us for its epic McDonald’s ads, which range from poignant to totally nuts. We sometimes forget the agency does right by its nonprofit clients, too. For the organization HandsAway, the agency produced “Fearless Night,” a campaign that’s less about showmanship and more about illumination.
