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digital signage in 2021

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A new report from The Intergovernmental Panel on Climate Change (IPCC) concluded last week there is now no way to prevent global warming from intensifying over the next 30 years, though there is still a short window to prevent the most harrowing future. Discussions have been ongoing for decades on how industries can better meet sustainability goals and pro-AV is no exception. Digital signage has long been heralded as a solution for reducing waste and CO2 emissions.

Since it was launched last month, the new Samsung SkyScreen in Dublin Airport’s T2 has proved to be a very popular choice for advertisers and is already 50% sold for the busy Christmas period, according to Ronan O’Donoghue, Head of Advertising & Commercial Partnerships, Dublin Airport.

Companies are making it easier for brands to plaster their ads on the sides of Ubers and Lyfts. While going back to the office has gotten a mixed response, few miss the commute. But brands miss inserting themselves into our rush hour, plastering their ads on subways, highways, or in Times Square, in hopes of capturing those barely opened eyeballs. 

More than 35 organizations, including Public Citizen and the National Lawyers Guild, have joined the campaign urging companies such as Albertsons Cos. and Macy’s Inc. not to use facial recognition screening tools on employees or customers, citing concerns over privacy and racial justice, the group said in a statement Wednesday. The coalition plans to use social media to call out retailers using the tools, it said.