After a period of steep decline sparked by the Covid-19 pandemic, the out-of-home advertising sector is on the road to…
A new report from The Intergovernmental Panel on Climate Change (IPCC) concluded last week there is now no way to prevent global warming from intensifying over the next 30 years, though there is still a short window to prevent the most harrowing future. Discussions have been ongoing for decades on how industries can better meet sustainability goals and pro-AV is no exception. Digital signage has long been heralded as a solution for reducing waste and CO2 emissions.
Heather Brandon has worked hard the past 10 years to effectively use digital signage across Appalachian State University, but she feels it’s not even close to reaching its full potential.
Since it was launched last month, the new Samsung SkyScreen in Dublin Airport’s T2 has proved to be a very popular choice for advertisers and is already 50% sold for the busy Christmas period, according to Ronan O’Donoghue, Head of Advertising & Commercial Partnerships, Dublin Airport.
Companies are making it easier for brands to plaster their ads on the sides of Ubers and Lyfts. While going back to the office has gotten a mixed response, few miss the commute. But brands miss inserting themselves into our rush hour, plastering their ads on subways, highways, or in Times Square, in hopes of capturing those barely opened eyeballs.
What new trends popped up in the AV and digital signage industries during the COVID-19 pandemic and what will the future bring?
Out-of-home advertising faced the most extreme challenges among all ad categories over the past 15 months. And while the pandemic is by no means over, the OOH category has rebounded. The actions taken by the industry and the lessons learned offer overarching universal guidance as we move beyond this very difficult Covid-19 period.
Home Depot Inc. is deploying Bluetooth technology in a quest to stop crime in its stores and deter thieves who grab items and take goods to pawn shops or put them online for sale.
Kramer is launching the VW-4, a hardware-based video wall driver for video walls within a closed system for increased reliability, security, and near-zero latency. Kramer says the VW-4 delivers perfectly aligned content onto video wall displays of any size, with plug-and-play wired connectivity that once in place requires no adjustments.
Digital signage is not a new concept. It has been around for many years, mainly in the form of LCD and LED screens and billboards. Digital signage is already a powerful tool used to promote business, display messages, and advertise brands. However, as AI develops and becomes more accessible, digital signage is taken to a whole new level by making it interactive and more attractive.