Out-of-Home advertising or OOH advertising has been largely thought of as a consumer-centric medium, with B2C brands snapping up the lion’s share of billboards, transit ads, and street furniture. But this is no longer the case. In fact, if you’re in the B2B world, it’s high time to consider OOH.
A new report from The Intergovernmental Panel on Climate Change (IPCC) concluded last week there is now no way to prevent global warming from intensifying over the next 30 years, though there is still a short window to prevent the most harrowing future. Discussions have been ongoing for decades on how industries can better meet sustainability goals and pro-AV is no exception. Digital signage has long been heralded as a solution for reducing waste and CO2 emissions.
Companies are making it easier for brands to plaster their ads on the sides of Ubers and Lyfts. While going back to the office has gotten a mixed response, few miss the commute. But brands miss inserting themselves into our rush hour, plastering their ads on subways, highways, or in Times Square, in hopes of capturing those barely opened eyeballs.
Out-of-home advertising faced the most extreme challenges among all ad categories over the past 15 months. And while the pandemic is by no means over, the OOH category has rebounded. The actions taken by the industry and the lessons learned offer overarching universal guidance as we move beyond this very difficult Covid-19 period.
Home Depot Inc. is deploying Bluetooth technology in a quest to stop crime in its stores and deter thieves who grab items and take goods to pawn shops or put them online for sale.
More than 35 organizations, including Public Citizen and the National Lawyers Guild, have joined the campaign urging companies such as Albertsons Cos. and Macy’s Inc. not to use facial recognition screening tools on employees or customers, citing concerns over privacy and racial justice, the group said in a statement Wednesday. The coalition plans to use social media to call out retailers using the tools, it said.
With consumers returning to stores following the COVID-19 lockdowns in many regions, retailers have an opportunity to return to growth. One factor they need to be cognizant of is that shopping habits have changed, and many consumers are more comfortable with digital commerce.
As municipalities evolve into the trending “smart cities”, digital signage remains at the core of the execution plan. Whether digital displays are located inside or out, they provide critical information to the community that is an accessible form of communication for all area residents.
TBWA\Paris is best known to us for its epic McDonald’s ads, which range from poignant to totally nuts. We sometimes forget the agency does right by its nonprofit clients, too. For the organization HandsAway, the agency produced “Fearless Night,” a campaign that’s less about showmanship and more about illumination.
Digital displays are an important part of the customer experience in Dulux Trade Centres, however, DuluxGroup’s existing system was not performing as required. The system was unsupported, unreliable and the expensive licensing fees meant it was also costly to run.